When something feels like it was made just for you, it feels special, doesn’t it? It’s that personal touch that’s just the icing on the cake. Well, that same concept applies to your online store.
When your customers discover a more personalised and tailored shopping experience, it creates a similar feeling. It drives engagement, and makes that customer feel more connected to your brand and business. This is one of the biggest reasons as to why personalisation isn’t just a feature. To maximise the success and potential growth of your business, it’s a necessity.
But what is ecommerce personalisation?
Personalisation in the world of ecommerce comes in many forms. But as a general description of what it encompasses, ecommerce personalisation is essentially a way in which your business can provide a tailored experience to your customers, all based on the data you’ve collected through their digital footprints. These footprints consist of different layers, such as location data, demographic segmentation, and much more. It’s all about displaying curated content to your customers and website visitors in the right place at the right time, and it can completely transform the way your customers shop with you.
How does it work with Adobe Commerce?
Adobe Commerce is packed full of features, and the personalisation aspect of the platform is no exception. Adobe Commerce’s personalisation is powered by Adobe Sensei, the platform’s AI-fuelled recommender that displays content and product suggestions based on the behaviour of your customers, as well as popular trends, product similarities, and much more.
Adobe Sensei is incredibly powerful, providing your customers with a virtual version of a personal shopper whilst browsing and interacting with your website. Due to the fact that people often may not know exactly what it is that they’re looking for, tailored recommendations are highly effective for helping your customers make that all important decision on what they actually want to buy. The recommendations also give shoppers a more relevant shopping experience and journey, vastly improving engagement and brand connectivity. All in all, Adobe Sensei delivers your products to your customers in a more impactful way, boosting conversions whilst simultaneously reducing the manual requirements of creating less effective and more generic product relations without Adobe Sensei.
The benefits of Adobe Sensei with your Adobe Commerce store
Utilising personalisation with your ecommerce website is a sure-fire way to take advantage of a multitude of different benefits. Adobe Sensei’s capabilities when used with your Adobe Commerce store opens up a wealth of possibilities, giving you the potential to transform the way you sell your products and grow your business whilst saving time and money. Here’s how Adobe Sensei can benefit you and your brand:
Adobe Sensei can be adapted to your (and your customers’) needs
Every business has its differences – those distinctive elements that make them unique. That means that the way your store works and your specific needs are going to be different to your competition. Adobe Sensei makes it simple and straightforward to adapt the functionality to suit your requirements. Alongside every other element in the Adobe Commerce suite, you have the capabilities to make your business work exactly the way you want it to. Features such as choosing the recommendation type that you need, be it shopper-based, item-based, contextual popularity-based or one of the many other options, are all easily accessible and intuitive to configure, so you can always be sure that your Sensei recommendations are working the way you need them to.
Workflows and metrics are streamlined, saving you time and effort
Simpler business operations are a key consideration for any organisation. Streamlining the way that you operate is the key to saving time, effort, and money. Adobe Sensei is built to offer intuitive control that allows you to setup your recommendations with ease. But it’s not just the intuitive nature of Sensei that offers you vast saving capabilities. The entire recommendation and personalisation process drastically reduces the manual responsibility needed, particularly from a long-term perspective.
You can make use of an embedded merchant experience and auto-deployed page tagging
Adobe Sensei boasts a dedicated UI that’s designed to offer seamless functionality by being embedded directly within the Adobe Commerce admin panel. This makes accessing Sensei quick and easy, without having to worry about wading through endless menus or complex navigation options to make adjustments and configure your recommenders. You also have the benefit of having your storefront pages instantly tagged with zero coding or development needed. Once in place, Adobe Sensei can begin analysing the behaviour of your customers and visitors in an instant.
Recommendations are powered by world-class artificial intelligence with a comprehensive recommendation library
Adobe Sensei’s artificial intelligence is industry-recognised, delivering outstanding performance and recommendation capabilities with unparalleled support. This high-performance AI has been built to work seamlessly within the Adobe Commerce environment. Sensei also boasts an entire set of unique product recommendation types that can be deployed across every individual shopper’s journey across your ecommerce store.
You can utilise cloud serviced functionality to prevent adding more strain on your store’s servers
Placing additional strain on your store’s servers is never an ideal situation. But, Adobe Sensei is able to utilise a cloud service that doesn’t impact the performance of your Adobe Commerce servers. This means you can make full use of Sensei’s powerful recommendation and personalisation features with complete peace of mind.
Want to find out more about Adobe Commerce and Adobe Sensei?
We know exactly how to make the Adobe Commerce range work for you and your business. Whether you’re already using Adobe Commerce and want to take your ecommerce offering to the next level, looking to move from a different platform to take advantage of the powerful functionality of Adobe Commerce, or starting an entirely new site and would like to utilise one of the most flexible, powerful and popular ecommerce platforms from the get-go – we can help. Get in touch with us today to find out more.
