Hearst Magazines
Challenge
As the leading premium content and experience business, it’s no surprise that Hearst UK has developed a significant base of loyal customers. Originally founded in 1887 in the US by William Randolph Hearst, the Hearst Corporation has rapidly grown and evolved, acquiring a multitude of significant publications both in the US and internationally, many of which remain staple brands in the Hearst portfolio to this day. Hearst Corporation has also seen success in the book publishing industry, as well as radio and film, collaborating with some of the biggest names in the business (such as Metro Goldwyn Mayer).
Fast forwarding to the present day, Hearst UK is responsible for the publication of 23 of the UK’s most highly-regarded and trusted brands. The list of publications includes: ELLE, Cosmopolitan, Good Housekeeping, Esquire, Men’s Health, Women’s Health, Prima, Harper’s Bazaar, Red and many more.
Hearst UK needed a Magento partner for ongoing support and application development for Hearst UK’s Magento Commerce Cloud platform. The partner needed to be experts in ecommerce subscription generally and in Magento specifically with a skilled team able to provide a range of development skills, support, integration, design and user experience (UX) expertise.
Client: Hearst Magazines
WebSite: www.hearstmagazines.co.uk
Our Solution
As one of the UK’s official Magento partners Magium was selected for its in depth knowledge and track record in delivery. Magium is extremely proud of the fact that it is part of an elite group of development agencies recognised by Adobe, and that recognition has allowed Hearst UK to place their confidence firmly in our abilities.
Magium is also part of the PureNet Group – an organisation with extensive experience in delivering dedicated ecommerce builds and bespoke solutions to clients. The group’s knowledge and specialisms span a multitude of industries, and boasts a proven track record of working with publishers and subscription services such as Immediate Media, DC Thomson’s Puzzler, Bauer Media and Dennis Publishing. Now with the opportunity for Magium to work closely with Hearst Magazines UK, it was able to apply our expertise within the industry to further build upon their existing success.
Results
Hearst UK’s continued growth and success is proof that subscriptions, particularly in the publishing industry, remain a powerful force in the world of commerce.
Subscription e-commerce has found significant success in recent years, with everything from goodie bags and beauty boxes to digital media services and software becoming increasingly important to its consumers.
It’s a constantly-evolving business model that brings significant benefits to both businesses and consumers, ensuring a predictable income stream for companies combined with a more flexible, accessible approach to goods and services for their customers.
Magium has been able to provide the skills to help them continue to realise these ambitions.
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